Self versus ego in the venture, and the drive toward simplicity

Frederic notes that building companies is fun from the ego's perspective and asks what fun would mean for the self.

The Wonders answer that for the self fun is simply choosing: the self says "oh, okay" to each possibility while the mind and ego do the judging and preferring.

Returning to pricing, they propose a hybrid as an easier sell to large corporations: a very low fixed base price plus a percentage of the savings or efficiencies achieved.

They warn him not to overthink, which paralyzes him, but to choose, try, and move on if it does not work.

They then reframe his project: the perception that there is a simpler way of doing things comes from himself, and his mind took that and applied it to IT.

The task is to translate that simplicity through ego and mind into a language people in his field can understand - which implies two books, one for IT consultants and one for the general population.